Publisher acquisition CRM
Find, qualify and sign website publishers.
PUBSONAR is the workspace for ad-monetization teams that recruit publishers. It finds sites, researches each one and lines up the next email, message or call. Nothing is sent until a person presses send.
Already a customer? Log in to PUBSONAR
Why teams switch
Publisher recruiting still runs on spreadsheets, tabs and memory.
The work is repetitive and detailed: check the site, find the right person, write, follow up, bring the yes live. Spread across tools, the details are where deals are lost.
Lists
Lists go stale
Sites change owners, traffic and ad partners. A list exported last quarter is already wrong, and nobody knows which rows.
Follow-ups
Replies get lost
Answers sit in personal inboxes and WhatsApp chats. Nobody can see which publisher is waiting for an answer, or since when.
Onboarding
Yes is not live
After a publisher agrees, MCM invitations, verification and ad placement are tracked in someone’s head until they are not.
How it works
One path from search result to live ads.
PUBSONAR does the searching, checking and remembering. Your team reads, decides and talks to publishers.
Discover
Search profiles run on a schedule and bring in new sites every day.
Research
Contacts, language, traffic, ad partners and shop detection, before the first letter.
Reach out
A daily tour lines up letters, replies and calls. You read and press send.
Onboard
A board follows every yes from MCM request to live ads.
Forecast
Revenue estimates and monthly targets for each person on the team.
Discovery
A pipeline that fills itself
Discovery profiles search by keyword and location or by niche, in 30 languages, and keep only the sites that pass your rules.
- Runs on a schedule, with a daily or weekly target
- Minimum traffic level and a default owner per profile
- ads.txt checked before a site becomes a lead
- Rejected candidates stay visible, with the reason
Site research
Know the site before you write
Every site is researched on arrival. What could not be measured is shown as unmeasured, never as zero.
- Emails and phone numbers from the site’s own pages
- Language and monthly traffic from public sources
- Ad partners from ads.txt and sellers.json
- Online-shop detection and desktop and mobile preview
Daily tour
One card at a time
The day’s replies to read and letters to send, highest traffic first. Read, edit, send or skip from the keyboard.
- First contact, follow-ups and campaign steps in one queue
- Originality and spam-risk checks before sending
- Write in your language, send in the publisher’s
- Nothing leaves until a person presses send
One inbox
Every reply in one place
Email and WhatsApp side by side, with the site’s research next to the conversation.
- Out-of-office and help-desk replies recognised
- A reply that reads like a no gets a suggestion
- Incoming messages readable in your language
- Managers read their team’s threads, never send as them
Onboarding and targets
From yes to live, and what it will earn
A board follows each publisher to live ads; forecasts show what the portfolio will earn and who is on target.
- Stages from MCM request to live
- Google Ad Manager account and header script per publisher
- Revenue estimate from your own RPM and view rates
- Monthly commission targets per person
How PUBSONAR works with people
Nothing is sent without you.
PUBSONAR prepares the work and people decide. Reminders open a card; a person reads the message and presses send. No automatic sequences, no bulk blasts.
A person presses send
Every email and WhatsApp message is read and sent by someone on your team.
One owner per site
Each site belongs to exactly one person, so no publisher hears from two of you.
One letter per publisher
Sites with the same owner are grouped, so the owner gets one letter, not five.
No sending on someone’s behalf
Managers can read their team’s conversations. They cannot send from their accounts.
Integrations
Works with the tools your team already uses.
- Gmail
- Google Sheets
- Google Drive
- Google Ad Manager
- Google Postmaster Tools
- ads.txt
- sellers.json
- REST API
See PUBSONAR on a market you know.
A walkthrough of discovery, the daily tour and onboarding, using sites from a country you work in.