Product
How It Works
Five steps from an empty pipeline to live publishers: discover, research, reach out, onboard and forecast. The software does the searching and checking; people make every decision.
Step 1
Discover
Tell PUBSONAR where to look. It searches on a schedule and keeps the sites that meet your rules.
PUBSONAR does
- Runs keyword × location and niche profiles in the countries you choose
- Drops sites below your traffic minimum or without an ads.txt file
- Turns each qualified candidate into a lead with an owner
You do
- Choose countries, niches and a daily or weekly target
- Look at rejected candidates when you want to adjust the rules
Step 2
Research
Before anyone writes, the site is researched: who to contact, in which language, and who already monetizes it.
PUBSONAR does
- Finds contact emails and phone numbers on the site
- Detects the language and reads traffic from public sources
- Reads ads.txt and sellers.json to list the ad partners
- Flags online shops and renders desktop and mobile previews
You do
- Decide whether the site is worth a letter
- Group sites that belong to the same publisher
Step 3
Reach out
Each morning the daily tour holds the letters, follow-ups and replies that need a person today.
PUBSONAR does
- Prepares the queue, highest traffic first
- Checks originality and spam risk on every message
- Translates replies and your outgoing text
- Writes a briefing for every call
You do
- Read, edit and press send
- Pick up the phone for the publishers that need a call
Step 4
Onboard
When a publisher says yes, the onboarding board takes over and keeps the next step visible.
PUBSONAR does
- Tracks MCM requests, verification and ad placement
- Keeps the Google Ad Manager account and header script on the record
You do
- Move each publisher forward
- Work with the publisher’s technical team
Step 5
Forecast
Revenue estimates and monthly targets show what the portfolio will earn and who is on track.
PUBSONAR does
- Estimates revenue from traffic and your own rates
- Tracks commission targets per person through the month
- Syncs reports to Google Sheets
You do
- Plan the month and coach the team
See PUBSONAR on a market you know.
A walkthrough of discovery, the daily tour and onboarding, using sites from a country you work in.